yasfer
Be kind, savor your coffee, and
repeat.
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BRAND STORY

YasferYasfer is a café-restaurant with a logo and visual brand identity crafted by Opti Marketers. Opti Marketers Used the logotype technique in designing Yasfer's brand, ensuring that the brand name is easily memorable for its audience.

With Yasfer's future plans to expand into a luxurious hotel, the logotype was chosen to reflect this vision, embodying the brand's elegance and ambition

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Coffee is integral to Yasfer's brand identity, embodying warmth and connection. It enhances Yasfer's appeal and creates a memorable experience that resonates with customers, making it a key element of the brand's story.

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Brand Concept:

The concept of Yasfer was a combination of modern and classic concepts to show both originality and progression. Additionally, the marks have been designed based on the design principles of logo, showing discipline, power, and accuracy.

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PATTERN...

Brand pattern has a graphical form retrieved from the brand identity which reminds the audience of the brand. Thus, Opti Marketers has used the coffee leaf in designing the pattern of Yasfer to evoke coffee’s sense of peace and tranquility.

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