spita

It hurts now,
but one day it'll be just your warm-up.

BRAND STORY

SPITA, a renowned Middle Eastern sports brand, enlisted the expertise of Opti Marketers to create its distinct visual identity. Drawing inspiration from the ancient Mesopotamian deity Spita, who symbolizes order in the world through lightning, the logo prominently features a lightning bolt. The clever use of negative space within the logo forms the letter "S," further enhancing the brand's identity. The logo, composed of two triangles, conveys a sense of energy and movement, with their opposing directions creating a harmonious balance.

ALL ABOUT THE HERO

Promise: To want is to be able

The main desire: To prove value by overcoming difficulties

Objective: To master a way to improve the world

Fear: Weakness and surrender

Strategy: Be as competent as possible

Gift: Courage

Motivation: Dominance and domination

BRAND COLORS

The archetypes of hero and the sense of dynamism and excitement of this brand must have appeared in the color of the visual identity. So, red-orange is used representing the energy, excitement, life, adventure, and attraction, while black is added to empower red. Black is also the symbol of power, maturity, attraction, intelligence, wisdom, and endlessness.

VISUAL APPLICATION

Opti Marketers considered the fact that when a logo is designed, it should be applicable in different forms without encountering challenges.

Opti Marketers

" Opti Marketers" The brand visual identity designer, relying on teamwork and group thinking, research, and expert insights, Considering the tastes and opinions of customers and its audience, it has been trying to discover new ideas that Create a standard and unique organizational identity in the world of competition for being a pilot and shortcut way to achieve a golden outcome and ease more success of businesses and brands. We have been capable to create over 1600 examples of the most innovative visual identities in the field of logo design, emblem and brand, by utilizing the latest methods and standards for logo design and brand identity. The "Opti Marketers" will continuously seek to establish a continuous contact with its audience by providing expert advice and practical guidance to grow and enhance brand identity