Turkish Lokums!
It’s okay to indulge every day!

INTRODUCTION

A Persephone Woman

BRAND DETAILS

Menekshe, a brand in Turkish Delight production, commissioned Opti Marketers to design its logo, packaging, and mascot.

A Persephone Woman

BRAND VALUES
Brand Identity
DNA

A pleasant moment

Identity

Comet

Basic Values

Originality and quality oriented

Features

Stylish, innovative

Musts

Attractive, joyful

Target market

Being available, hygienic

Self portrait

Healthy lifestyle and diet

Advantages and benefits

Healthy food value, good feelings

MASCOT

While designers of Opti Marketers designed an elegant and eye-catching logo for the company, they were inspired by Persephone, a Greek Queen, to create the mascot of Menekshe to make its lokums more memorable in the customers’ minds.

Persephone had a calm and lovely personality, and her world was always spring. The mascot of Menekshe illustrates an innocent, young, and lovely woman influenced by Persephone's spring world.

BRAND
COLOR

Menekshe inspired designers in choosing the brand name. In Turkish, Menekshe means violet, which is also used in Lilac and purple theme of mascot. Purple is a luxury, powerful, and mysterious color while being a symbol of originality and wealth. It is a magical color as a combination of blue and red, associating the vibe of both colors.

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